Focus groups and in-depth interviews powered by AI — from recruitment and moderation to transcription, theme extraction, and actionable insights.
Whether you need the depth of one-on-one conversation or the dynamics of group interaction, we've got the right setup.
Moderated group discussions with 4–6 participants. Ideal for exploring attitudes, testing concepts, and uncovering shared perceptions.
One-on-one conversations that go deeper. Perfect for sensitive topics, decision-maker research, and detailed journey mapping.
We understand your objectives and design the discussion guide, screener, and recruitment plan.
We source qualified participants from our panel or your customer base and schedule sessions.
Smart moderation with live viewing, AI transcription, and real-time observation and reporting for your team.
AI extracts themes, sentiments, and key quotes. You get a structured insight report — not just a transcript.
Follows up on vague answers with smart follow-up questions — adjusting depth based on each participant's responses.
Every response captured instantly — voice or text — with automatic speaker identification in Arabic and English.
Identifies recurring patterns and emotional tone across all interviews as they happen, not after.
Structured findings with key themes, supporting quotes, and actionable takeaways — ready the moment fieldwork ends.
Tell us about your project and we'll design the right qualitative approach — groups, IDIs, or both.
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